Reporting on mental health
​The way the media reports on mental health can have a huge impact on public attitudes.
When communicating about mental health, the goal is to empower rather than harm. Ensure your messaging follows these core principles:
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Use Person-First, Compassionate Language: Frame conditions as experiences rather than identities. Avoid sensational or outdated terms that induce fear or shame.
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Choose Mindful Imagery: Avoid visuals depicting distress, isolation, or stereotypes, as these can trigger vulnerable individuals and reinforce stigma.
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Prioritize Hope and Recovery: Highlight stories of resilience and recovery to show that healing is possible.
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Handle Sensitive Topics with Care: When discussing suicide, omit details of methods or locations, and always provide immediate crisis support resources.
We want every story to empower, not harm. Let’s work together to break stigma and build understanding.
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Additional Resources
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Time to Change (by Mind and Rethink Mental Illness) offers a guide on how to report responsibly and reduce stigma.
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Interviewing guidelines
When interviewing young people about their mental health experiences, your primary goal is to ensure their safety and well-being. Follow these core principles:
Before the Interview
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Informed Consent: Clearly explain where and how the story will be published (e.g., web, radio, events). Give the participant full control over their narrative.
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Respect Boundaries: Identify and honor "no-go" zones. Prioritize the interviewee's comfort over getting the story.
During the Interview
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Focus on the Journey, Not the Pain: Avoid asking for graphic details or proof of self-harm. Instead, focus on the individual’s feelings and path to healing.
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Check In and Offer Breaks: If the participant becomes emotional, pause to check in. Always allow them the choice to take a break, stop, or continue on their own terms.
Scheduling
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Be Reliable: Stick to the agreed-upon schedule. If a change is unavoidable, provide clear communication and ample notice out of respect for their time and mental energy.
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Every young person's story matters and must be shared with care, dignity, and respect.